![]() They're claims couched in quote marks, homes for words you might never hear otherwise - like compelling, or luminous, or unputdownable. ![]() ![]() Consider the blurb, one of the most pervasive, longest-running - and, at times, controversial - tools in the publishing industry.įor such a curious word, the term "blurb" has amassed a number of meanings in the decades since it worked its way into our vocabulary, but lately it has referred to just one thing: a bylined endorsement from a fellow writer - or celebrity - that sings the praises of a book's author right on the cover of their book. Whatever the old adage might warn, there is a bit of merit to judging a book by its cover - if only in one respect.
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